For lingerie designers and ateliers
Sell your lingerie somewhere it is celebrated, not flagged.
A curated marketplace for boutique intimates. Every vendor is approved by a person, every image is reviewed before it publishes, and the catalogue stays small enough that your work is actually seen.
Apply to sell — a decision in two business days5%
Commission per sale. Nothing else deducted by us.
$0
To join. No membership, no listing fees.
2 days
To hear back, either way.
Why here
Built for a category everywhere else treats as a risk
Your photography is reviewed, not policed
Lingerie sellers on generalist platforms live one automated flag away from delisting. Etsy publishes exactly which intimates are permitted and requires mature-content tagging, and in 2024 it removed an entire adult-adjacent category at a month’s notice. Here a person reviews imagery before it publishes, and tells you what to change if it falls short.
You are not fighting an ad classifier
Intimates brands routinely have advertising rejected for nudity with no skin in frame at all — Adweek reported that a photo of just a bra can be unapproved. Discovery here comes from a marketplace and an editorial journal built for this category, not from bidding against a classifier that treats your product as the problem.
A small catalogue, on purpose
Marketplaces with millions of sellers bury you by design. Every vendor here is individually approved, and we would rather carry fewer brands well than list everything badly.
Your storefront, your customer
A storefront under your own name, with your own description, imagery and pricing. No advertising product you can be opted into, no exclusivity clause, no lock-in.
What you are joining
A founding cohort, not a directory
We are opening with a small founding group of brands, and we would rather say so than quote a number that flatters us. Every one was approved individually. That is the trade: a smaller audience than an open marketplace, in exchange for not competing with a million other listings for it.
Buyers arrive through the editorial rather than through advertising. There are 107 published guides on fit, sizing, materials, care and gifting — the questions people actually search before they buy intimates. Your pieces sit alongside that, and founding vendors are the ones featured in it while the cohort is small.
The money
What you keep
| A set sells for | $120.00 |
| Platform commission (5%) | −$6.00 |
| You receive | $114.00 |
Payment processing is charged separately by Stripe at their published rates. Payouts run weekly through Stripe Connect to an account in your own name, connected during onboarding.
Rates each platform publishes for itself:
| CougarMetropolis | 5% |
| Etsy transaction only, before processing and ads | 6.5% |
| Mercari | 10% |
| Faire marketplace orders | 15% |
| Poshmark | 20% |
Several curated marketplaces publish no rate at all, quoting it only after you apply. That is worth weighing on its own.
Still deciding? We compared all four routes, including where we are the wrong answer
How it works
Four steps, no surprises
-
01
Apply
Tell us about the brand. A person reads it. You hear back within two business days.
-
02
Build your storefront
Your name, description, imagery and prices. Connect Stripe so payouts land in your own account.
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03
Imagery review
Photography is checked before it publishes. If something needs changing you are told what and why.
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04
Sell, and get paid
Orders route to you for fulfilment. Payouts run weekly through Stripe Connect.
Before you apply
Questions sellers actually ask
- What does it cost to sell here?
- Nothing to join and nothing monthly. We take 5% of each sale and leave the rest with you. There is no listing fee, no membership, and no advertising product you can be opted into.
- When do I get paid?
- Payouts run weekly through Stripe Connect. You connect your own Stripe account during onboarding, and funds settle to your bank on Stripe's normal schedule.
- Will my product photography be flagged?
- Imagery is reviewed by a person before it publishes, rather than flagged by an algorithm afterwards. If something does not meet the standard you are told what and why, and you can resubmit.
- How long does an application take?
- Two business days. You get a decision either way rather than silence.
- Do I keep control of my brand?
- Yes. You get a storefront under your own name with your own description, imagery and pricing. You set your prices.
- Can the commission change later?
- Not without telling you in writing first. The rate shown on this page is read directly from the platform configuration, so the page cannot say one thing while the system does another.
- Do I have to sell exclusively here?
- No. Sell wherever else you like. There is no exclusivity clause and no lock-in.
- I supply boutiques rather than selling direct. Is there anything for me?
- Yes. The wholesale arm connects ateliers with approved boutiques on the platform, and has its own application.
Supplying boutiques rather than selling direct? The wholesale arm connects ateliers with approved boutiques on the platform.
Apply as a wholesale supplierApply to sell
Free to join, 5% on each sale, and a decision within two business days.